Refine your message & brand story.
Drive more qualified website traffic.
Nurture customers until they convert.
The two don't always mix.
Today's marketing nerds trick you into thinking people are just leads on a report. It's not that simple.
We're humans. We make upscale purchase decisions with our hearts, then justify it with our brain.
In other words, it's an emotional decision we eventually rationalize.
I believe your marketing must reach upscale clients emotionally in order to work. Then, you can do the fancy stuff.