You’re working hard to take care of your customers. To give them an upscale experience while they enjoy the benefits of your product or service. Customer feedback is usually great. 5 star reviews and “attaboys” all around. Then it happens – the scathing 1 star review! Maybe it’s a customer you can’t remember. Or a

Every client wants maximum exposure. Top Google rankings. A big social media following. But why? Is it vanity? Sometimes. But not always. More often, I think it’s lack of understanding. Or at least a lack of battle scars. You see, all website traffic is not created equal. The same with leads. Especially when it comes

Don’t you love it when life gives you a beautiful lesson about your business at the most unexpected times? It’s like the stars aligning to send you a message. My wife and I treated ourselves last weekend to a mini-retreat of Hawaiian LomiLomi massage and spiritual work.  Now, if you’re asking “what’s LomiLomi”, you’re not

I met with a potential client this past week who was nearing the end of a particularly bad marketing contract with a big, national vendor. You’d recognize the name. They talked about the things they’d like to do differently after their contract was up and what they’re looking for in a new vendor: More frequent

So, you think you have problems with marketing? What are you trying to sell? A product or service people can get a hundred other places? Something that other people sell way cheaper than you? New Orleans business leaders in the late 1800s would scoff. They wish they had your problems. The year is 1871. Our