Here at High Level Thinkers, we LOVE working with clients that sell “fun”. Like water parks for instance!
Water parks are like many other upscale brands in that their audience includes people with money. People who have discretionary income to entertain themselves or, in this case, their families.
That’s why we love social media marketing – it’s a great way to put a customized message in front of your target audience.
Waterpark Marketing Case Study
This past summer, we worked with a regional water park to help drive online ticket sales.
Selling tickets online was a major project for the park as it stabilizes revenue. When people buy tickets online ahead of time, they show up at the park instead of sitting around waiting to see if it’s the “right day” to go buy tickets at the gate.
Our team helped the park transition away from being exclusively broadcast (TV) driven, to using Google, Facebook, Instagram & YouTube to run ads driving awareness & ticket sales.
A 9.6 ROAS (return on ad spend) from their campaign.
Want Help Driving Digital Sales?
If you’d like to help your waterpark or upscale business make the transition into digital advertising, get in touch with us today.