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Southern Jewelry News Tracking Social Media Results (by Andre’ Savoie) Jewelers – what’s the best way to track results from digital marketing? Read More

Southern Jewelry News How to profitably shift into the new normal of online sales (by Andre’ Savoie) The pandemic forced local retailers to quickly make the transition into ecommerce without losing their identity as a local retailer. It’s not an easy task. Ecom seems so simple. So, why is it proving so hard for local

Southern Jewelry News The 3 Best Kept Secrets in Jewelry Marketing (by Andre’ Savoie) Over the last few years I’ve noticed many good jewelers are missing 3 key elements in their digital marketing. The scary thing is that these are 3 of the MOST IMPORTANT strategies there are. Hands down. Read More

Jewelers of America Digital Academy No Social (Media) Distancing Required (taught by Krista Bickley) Knowing how important it is to stay connected with customers while faced with the challenges of COVID-19, many retailers are stepping up to take on the challenge of doing their own digital marketing. Watch as our own Krista Bickley takes you

Jewelers of America Digital Academy Use Social Platforms to Bond with Customers During Tough Times (taught by Andre’ Savoie) Given the COVID-19 crisis, Jewelers of America asked social media expert Andre’ Savoie to share ideas on how jewelers can connect with their customers during this challenging time. He’ll share tips on how to use your