A Three-Step Guide to Raising Prices for Home Improvement Contractors: Boost Your Business Growth
Wednesday, 31 January 2024
In the home services industry, pricing can often feel like a delicate balancing act. You want to stay competitive, but you also need to ensure profitability. If you’ve been struggling with this conundrum, it’s time to consider a strategic approach to raising your prices. This blog dives into a three-step guide that can help you
- Published in Business
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The Essential Survival Guide for Home Services Marketing in the Digital Space
Wednesday, 31 January 2024
In a world that is increasingly shifting towards digital, it’s essential for home services companies to adapt and thrive. If you’ve been relying on traditional marketing methods like radio ads and TV commercials, now is the time to venture into the vast digital landscape. This blog aims to give you the guidance and support you
- Published in Digital Marketing
$50k Jobs are No Longer Unusual
Monday, 09 October 2023
Nothing drives home improvement contractors crazier than low-quality leads. What do I mean? Getting leads in who are shopping prices, looking for one thing they could potentially get at a box store, or pitting 2-3 contractors against each other in the bidding process. Better Quality Leads = Higher Average Tickets One of our kitchen
- Published in Business, Case Study
We’re Booked Out for 2 Solid Months
Monday, 09 October 2023
Home improvement contractors usually know 1 important metric – how far out are their crews booked? One recent client of ours told us they went from being booked out for about a week, which made scheduling and payroll nerve-wracking, to being booked out for 2 solid months. This massive change comes after just one month
- Published in Business, Case Study
We’ve Been Using AI for Years (Even Before It Was Cool)
Thursday, 05 October 2023
Let’s talk about AI. It’s kind of funny how suddenly everyone’s on the AI train, but here’s a fun fact: we’ve been using AI to help local home services companies grow for the last 15 years. AI itself is not new. There are parts that are new, and people like these new parts because they
- Published in Business
Want to Run an Ad in an NFL Stadium? Here’s How It Would Look Based On Your Current Marketing Strategy
Thursday, 05 October 2023
I’ve got a question for you today. Let’s say I gave you the rights (and the budget) to advertise in an NFL stadium for a Sunday game. You get one of two options: you could have somebody run around the field one time with your banner, or you could have one person stand with your
- Published in Business
How to Become a Household Name in Your Area
Thursday, 05 October 2023
If you’re a local business, you need a way to put your foot on the throat of your competitors and grow the way you want to. The best way to do that is to become a household name in your local market. 30 years ago, you might have been able to do that by buying
- Published in Business
Two Key Reasons Why Staying Close To Home Is Best For Digital Marketing
Thursday, 05 October 2023
If you’re a home service company, then today’s tip on maximizing the return on your ads is for you: keep your marketing close to home. Many businesses I’ve talked to have a very big service area–some live in big cities, or they live in small towns but try to reach every suburb in the area.
- Published in Digital Marketing
3 Steps to a Record Year in 2023 for Water Park Client
Monday, 18 September 2023
Setting a record in year sales is no easy feat, especially given the up-and-down economy everyone has faced in 2023. In order to have a great water park season, you need lots and lots of teenagers to apply for staff jobs while school is still in session. You need parents and grandparents to buy tickets.
- Published in Case Study, Digital Marketing
Why doing the opposite in marketing is smarter than you think
Monday, 18 September 2023
As humans, we take comfort in conformity. If we see lots of other people doing something, then it must be OK, right? Or when it comes to business, if lots of people are doing something, then it must be working, right? These are dangerous assumptions to make when it comes to marketing and growing your
- Published in Digital Marketing