Digital marketing for dummies

It happened to me again yesterday. My computer finally reached boss level for shutting off my wifi at inopportune times – like during a training video or while using GoToMeeting. I Googled how to fix the problem. I checked every setting I could find. Then I finally caved and called my IT person. He fixed
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Scratching things off your “to do” list

What image pops to mind when you think of your “to do” list? Your boss or clients impatiently tapping their feet waiting for you to get to them? A drill sergeant barking orders throughout the day? A kind and gentle personal assistant giving you those welcome reminders of what’s up next? An old friend you
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Give yourself this little gift today…

I suspect your days are like mine. Super busy might not be a strong enough description. Family, kids, exercise, work, pets, inbox, text messages, Facebook, bills, oh and gotta remember to eat… In between all the stuff to do, you’re supposed to set aside some time to be creative and focus on your marketing. But
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Everyone else is an idiot

I’m standing in my unfinished pool house, looking at the plumbing for what feels like the thousandth time. The plumber glares as the 2 holes in the concrete for the toilet and water and asks me “Why didn’t they run the sewerage line out to the street?” I wish I knew. I’m not a contractor.
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Can great marketing save a bad business?

About 18 months ago we met with a client who was really frustrated with the agency they had hired for their web marketing. The client suspected the agency wasn’t doing much of anything for the monthly fees they were paying them so he asked a friend in the business to look over one of their
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Not all website traffic is good traffic for upscale businesses

Many owners of upscale or high end businesses are trying to reach more customers. Marketing people usually sell reach. Or at least the promise of reach… One client recently was working with a vendor who was buying website traffic via Google AdWords but was frustrated with the types of leads they were getting. The client
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3 Marketing Ideas for Upscale Businesses in 2017

Just about every prospect we talk to wants to know “what’s working” for upscale businesses this year as it relates to digital marketing. For the most part, our core strategies haven’t changed much.  Local SEO, pay per click, content marketing and social media remain mainstays of effectively running marketing campaigns for high end businesses. However,
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What if you’re stuck in a bad digital marketing contract?

Let’s face it – long term contracts suck, especially when you’re not getting what you expected. I see this ALL THE TIME with high end business owners, where they are stuck in a 12 month contract with a vendor that simply isn’t delivering what they promised in the sales pitch. If you’re stuck in this
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How in the heck do I get a handle on digital marketing?

Every single business owners prospect I’ve talked to in the last 10 years wants the same thing… they want to feel like they have a handle on digital marketing. The conversation always starts with something like this… Where do I start? How do I know if it’s working? How do we implement such and such? How
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5 Things Country Music Teaches Us About Marketing

I’ll admit it…for most of my life I’ve been lukewarm on country music. I just didn’t get it. Until recently. I took my 16 year old son to a Luke Bryan concert and was completely blown away. For 3 hours at the concert and another 3 hours on the way home I got the full
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