The 3 Best Kept Secrets in Jewelry Marketing
Friday, 28 June 2019
Clients often want us to analyze what their competitors are doing in marketing. Jewelers are no different. But here’s a little secret: Just because other jewelers are doing certain things in digital marketing doesn’t mean it’s actually working. Over the last few years I’ve noticed many good jewelers are missing 3 key elements in their
- Published in Digital Marketing
No Comments
How We Used Facebook & Instagram Ads to Cut Cost Per Lead by 37%
Friday, 28 June 2019
Local fine jewelry retailers have lots of marketing strategies to choose from including mass media (radio, TV & billboards) and many digital marketing strategies like local SEO, pay per click and social media. If you had an unlimited marketing budget, you could fund them all properly. But most people don’t – leaving you with tough
- Published in Uncategorized
The PERFECT Jewelry Marketing Dashboard
Thursday, 27 June 2019
Evaluating ROI on specific marketing channels for local fine jewelers is TOUGH! What you really want from your marketing is foot traffic in your stores so your team can do their thing, and maybe some online sales as a bonus. The problem is, your digital marketing reports give you all kinds of information that doesn’t
- Published in Digital Marketing
Tell people what you don’t do
Saturday, 13 April 2019
It’s easy to speak in generalities when it comes to marketing. But it doesn’t help potential customers decide if you’re the one for them. For instance, you can say “we offer amazing service”, but no one knows what that means. Plus, everybody says that. We recently worked with a scrap metal recycling company who told
- Published in Digital Marketing
The most important email marketing metric & why NOT to use MailChimp
Wednesday, 27 February 2019
Business people have a soft spot in their hearts for MailChimp. I suspect it has something to do with their “Forever Free” plan?😂 But if you’re using MailChimp, Aweber or several other email noteable marketing providers, there’s a good chance you may not be reaching as many of the people on your lists as you
- Published in Digital Marketing
What Mike Mulligan & His Steam Shovel teach us about marketing
Thursday, 07 February 2019
You may not remember Mike Mulligan & His Steam Shovel as the name of a popular children’s book. Read a few lines from the story and I’ll bet that triggers your memory. It’s a wonderful story about a man and his trusty steam shovel who are kicked to the curb by innovation – only to
- Published in Digital Marketing
How To Estimate a SUCCESSFUL Marketing Budget For Your Business
Tuesday, 05 February 2019
Around this time of year, we’re all looking at our 2018 stats – what we accomplished last year, what we could have done better – as well as our 2019 goals and which affective changes we can make that will allow us to reach them. Money always seems to come up almost immediately. How much
- Published in Digital Marketing
How to turn the hardest (but most important) part of marketing into the easiest
Friday, 01 February 2019
Business owners love the old joke about wearing a lot of hats. That’s because it’s true. When you own a business, you’re in charge of everything. Sales. Employees. Payroll. Taking out the trash. Even marketing. Everybody is so damn busy – and THAT’s what makes marketing so hard for business owners! The Worst Part You’re
- Published in Digital Marketing