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What Mike Mulligan & His Steam Shovel teach us about marketing

What Mike Mulligan & His Steam Shovel teach us about marketing
You may not remember Mike Mulligan & His Steam Shovel as the name of a popular children’s book. Read a few lines from the story and I’ll bet that triggers your memory. It’s a wonderful story about a man and his trusty steam shovel who are kicked to the curb by innovation – only to
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How To Estimate a SUCCESSFUL Marketing Budget For Your Business

Around this time of year, we’re all looking at our 2018 stats – what we accomplished last year, what we could have done better – as well as our 2019 goals and which affective changes we can make that will allow us to reach them. Money always seems to come up almost immediately. How much
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How to turn the hardest (but most important) part of marketing into the easiest

Easy Street
Business owners love the old joke about wearing a lot of hats. That’s because it’s true. When you own a business, you’re in charge of everything. Sales. Employees. Payroll. Taking out the trash. Even marketing. Everybody is so damn busy – and THAT’s what makes marketing so hard for business owners! The Worst Part You’re
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How much should you budget for marketing – Free Webinar

How much should you budget for marketing? It’s an age old question we’re going to be diving right into our next webinar. We’ll share with you industry research and benchmarks that may help you make a better decisions. You’ll also receive recommendations for different strategies (digital, old school, etc) and get a chance to get
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Turn Your Marketing Around Today with This 1 Tip

As savvy business owners we’re always looking for new ways to make the highest possible impact at the lowest cost. Today, reviews aren’t just a way for people to give you feedback. They directly influence and either encourage or discourage new and future business. But we’re not talking about just any reviews, we’re talking Google
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5 Step Local SEO Checklist for Home Services Contractors

It’s 2019… if you are a home services contractor and still struggling with Local SEO, it’s time for a change. The good news is, we’re here to help! And the help won’t cost you a DIME! Our FREE, 5 Step Local SEO Checklist: High Level Thinkers has been working with home services contractors for more
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SEO Content Marketing for 2019

Search engine optimization
The goal of SEO is to get more people to your website from organic search results within search engines like Google, Yahoo, Bing and now DuckDuckGo. The question is, how do you do increase your online visibility headed into 2019? The answer is to create better content. What exactly is “better content”? In the 10+
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How to Handle Negative (and positive) Online Reviews

Negative reviews can surprise, anger, and confuse in one fell swoop. How would you respond if someone spoke about you or your business like that in person? Word of mouth is no longer spoken, it’s typed behind the safety of a computer screen. So how do you respond and furthermore, how do you actually make
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What’s the Deal with Yelp Reviews?

There’s no question that reviews are invaluable. Yelp itself can be extremely useful to businesses in the shopping, restaurant, and home services industries as these 3 categories are responsible for generating over 50% of the reviews posted. However, the pure and simple truth is that any website where people can review, recommend, or post about
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Are you going to make this mistake with Instagram?

As we grow older, we’re supposed to learn from our mistakes, right? Not repeat them. This year, Instagram has literally snuck up on everyone. Maybe it’s backlash from Facebook’s public scandal, or maybe it would have happened anyway. But whatever the reason, Instagram has quickly become a force to be reckoned with. Remember when… Do
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