I interviewed 55 business owners about social media, here’s what I learned

Friday, 29 March 2019 by Andre Savoie

I recently served as a moderator of a roundtable discussion at the SMPS marketing conference in New Orleans. Over a span of 3 hours, I had the chance to hear from 55 different business owners about what was happening in their business on the social media front. We had some great discussions and I learned

Published in Digital Marketing, Social Media

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The most important email marketing metric & why NOT to use MailChimp

Wednesday, 27 February 2019 by Andre Savoie

Business people have a soft spot in their hearts for MailChimp. I suspect it has something to do with their “Forever Free” plan?😂 But if you’re using MailChimp, Aweber or several other email noteable marketing providers, there’s a good chance you may not be reaching as many of the people on your lists as you

Published in Digital Marketing

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What you can learn from Google’s most recent failure

Tuesday, 26 February 2019 by Andre Savoie

Our friends over at Google are really good at what they do. Their stock price is over $1,000 a share. But even they make mistakes sometimes… the kind you can learn from. Google just announced the shut down of Google Plus, their social network originally created in hopes of rivaling Facebook as a social platform.

Published in Social Media

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What Mike Mulligan & His Steam Shovel teach us about marketing

Thursday, 07 February 2019 by Andre Savoie

You may not remember Mike Mulligan & His Steam Shovel as the name of a popular children’s book. Read a few lines from the story and I’ll bet that triggers your memory. It’s a wonderful story about a man and his trusty steam shovel who are kicked to the curb by innovation – only to

Published in Digital Marketing

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How To Estimate a SUCCESSFUL Marketing Budget For Your Business

Tuesday, 05 February 2019 by Andre Savoie

Around this time of year, we’re all looking at our 2018 stats – what we accomplished last year, what we could have done better – as well as our 2019 goals and which affective changes we can make that will allow us to reach them. Money always seems to come up almost immediately. How much

Published in Digital Marketing

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How to turn the hardest (but most important) part of marketing into the easiest

Friday, 01 February 2019 by Andre Savoie

Business owners love the old joke about wearing a lot of hats. That’s because it’s true. When you own a business, you’re in charge of everything. Sales. Employees. Payroll. Taking out the trash. Even marketing. Everybody is so damn busy – and THAT’s what makes marketing so hard for business owners! The Worst Part You’re

Published in Digital Marketing

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How much should you budget for marketing – Free Webinar

Saturday, 19 January 2019 by Andre Savoie

How much should you budget for marketing? It’s an age old question we’re going to be diving right into our next webinar. We’ll share with you industry research and benchmarks that may help you make a better decisions. You’ll also receive recommendations for different strategies (digital, old school, etc) and get a chance to get

Published in Webinar

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Turn Your Marketing Around Today with This 1 Tip

Friday, 18 January 2019 by Andre Savoie

As savvy business owners we’re always looking for new ways to make the highest possible impact at the lowest cost. Today, reviews aren’t just a way for people to give you feedback. They directly influence and either encourage or discourage new and future business. But we’re not talking about just any reviews, we’re talking Google

Published in Digital Marketing

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5 Step Local SEO Checklist for Home Services Contractors

Tuesday, 18 December 2018 by Andre Savoie

It’s 2019… if you are a home services contractor and still struggling with Local SEO, it’s time for a change. The good news is, we’re here to help! And the help won’t cost you a DIME! Our FREE, 5 Step Local SEO Checklist: High Level Thinkers has been working with home services contractors for more

Published in Digital Marketing

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SEO Content Marketing for 2020

Tuesday, 13 November 2018 by Andre Savoie

The goal of SEO is to get more people to your website from organic search results within search engines like Google, Yahoo, Bing and now DuckDuckGo. The question is, how do you do increase your online visibility headed into 2020? The answer is to create better content. What exactly is “better content”? In the 10+