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Things are ass-backwards these days when it comes to digital marketing. Every client wants to talk about tactics. They want to know why the marketing activities they’re doing don’t seem to be working as well as they’d expected. Will you take a look at my website and do an audit? Will you review my website

Some people are inherently more patient than others. But no matter what your patience level or experience in business, I guarantee you’ll reach the point when you start wondering when you’ll see the results you were expecting from your marketing campaign. My friend and mentor, best selling author Roy H. Williams, calls it the “chickening

You’re working hard to take care of your customers. To give them an upscale experience while they enjoy the benefits of your product or service. Customer feedback is usually great. 5 star reviews and “attaboys” all around. Then it happens – the scathing 1 star review! Maybe it’s a customer you can’t remember. Or a

Every client wants maximum exposure. Top Google rankings. A big social media following. But why? Is it vanity? Sometimes. But not always. More often, I think it’s lack of understanding. Or at least a lack of battle scars. You see, all website traffic is not created equal. The same with leads. Especially when it comes

Don’t you love it when life gives you a beautiful lesson about your business at the most unexpected times? It’s like the stars aligning to send you a message. My wife and I treated ourselves last weekend to a mini-retreat of Hawaiian LomiLomi massage and spiritual work.  Now, if you’re asking “what’s LomiLomi”, you’re not

I met with a potential client this past week who was nearing the end of a particularly bad marketing contract with a big, national vendor. You’d recognize the name. They talked about the things they’d like to do differently after their contract was up and what they’re looking for in a new vendor: More frequent

So, you think you have problems with marketing? What are you trying to sell? A product or service people can get a hundred other places? Something that other people sell way cheaper than you? New Orleans business leaders in the late 1800s would scoff. They wish they had your problems. The year is 1871. Our

Stubborn people choose it… Self employed people sign up for it… People with employees or staff sometimes get stuck in it… Life in an echo chamber. Some days it can be wonderful. Every idea sounds amazing. It’s especially problematic in marketing when most of the great ideas start with you. But not all of them

What’s the scariest movie you’ve ever seen? For me, hands down, it was the movie Signs with Mel Gibson and Joaquin Phoenix. The movie is about an alien invasion of earth which starts with crop circles near a humble farmer’s home. The adults aren’t sure what to make of the crop circles and are looking