Blog

Forget lead gen, here’s what Facebook does really well for you…

These days everybody (including me) is obsessed with lead generation via Facebook. And rightly so. It’s a game changer. But this year, I’ve found there’s an even more powerful use for Facebook that wasn’t there even last year. Got any idea what it might be? Facebook ads are an amazing way to fill your staffing
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GDPR Starts May 25th – Here’s What You Need to Know

GDPR has been all over the news lately. The official start date is May 25th. It’s a HUGE deal across the pond, but in the US, we’re just watching. However, we went through this a few years ago with Google security, and I guarantee you the policy will filter into the US sooner rather than
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4 Ways To Achieve Social Media Success in 2018

It’s the first quarter of 2018 and the skepticism surrounding social media’s effectiveness as a marketing tool has never been higher – save for when Facebook and Twitter were in their infancies. It’s unfamiliar for social media platforms to find themselves so low on marketers’ list of go-to tactics, but it’s not completely surprising. Facebook’s
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Responsibilities of a Controller, Processor, and Data Protection Officer According to the GDPR

According to the GDPR
The buzz about the European Union’s upcoming General Data Protection Regulation (GDPR) is gathering steam as the date of enforcement, i.e., May 25th, 2018, draws close. One of the much-discussed elements of this law is the new guidelines it has laid down for data controllers and processors. While the GDPR retains some of the obligations
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How in the heck do I get a handle on digital marketing?

Every single business owners prospect I’ve talked to in the last 10 years wants the same thing… they want to feel like they have a handle on digital marketing. The conversation always starts with something like this… Where do I start? How do I know if it’s working? How do we implement such and such? How
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What you & Donald Trump should have in common

People get all bumfuzzled when Donald Trump starts talking. Some people love him so much that they don’t actually listen to what he says… Others so revile Trump that they don’t listen either.. But if you set the politics and emotion aside for just a few minutes, you’ll probably realize that there’s something that you
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Nobody does it half as good as you

Nobody does it better Makes me feel sad for the rest Nobody does it half as good as you Baby, you’re the best Carly Simon at her best! Image credit: Amazon.com The good news is that regardless of what you do with the rest of your day, at least you’re smiling with that tune in
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The Nerds Have Won

Things are ass-backwards these days when it comes to digital marketing. Every client wants to talk about tactics. They want to know why the marketing activities they’re doing don’t seem to be working as well as they’d expected. Will you take a look at my website and do an audit? Will you review my website
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How long does it take to see results?

Some people are inherently more patient than others. But no matter what your patience level or experience in business, I guarantee you’ll reach the point when you start wondering when you’ll see the results you were expecting from your marketing campaign. My friend and mentor, best selling author Roy H. Williams, calls it the “chickening
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Embrace Negative Customer Reviews

Embrace Negative Customer Reviews
You’re working hard to take care of your customers. To give them an upscale experience while they enjoy the benefits of your product or service. Customer feedback is usually great. 5 star reviews and “attaboys” all around. Then it happens – the scathing 1 star review! Maybe it’s a customer you can’t remember. Or a
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Training & Affiliations

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