The jewelry business sure has been interesting over the last few years. When COVID hit, many jewelers backed off on their marketing budgets in an attempt to play it safe and see what happened. Meanwhile, other stores – including many of our clients – kept their marketing budgets the same. They went in, facing uncertainty

This time of year, I hear from many jewelers who want to talk about how to hit their goals for 2024. It’s even more interesting this year, given how last year ended up going. Many jewelers reported having down years. Meanwhile, others held steady or even grew. These differences didn’t happen because of random chance.

“Radio doesn’t work.” If I had a nickel for every time I’ve heard somebody tell me this…they’re mostly wrong. Just ask some of the local jewelry store owners I know who have built incredible businesses thanks largely to their radio strategy and extraordinary ad writing. And while I’m not here to convince you to dump

I don’t usually talk about “survival” during jewelry marketing training, but 2023 feels like a good year to start. Maybe you’re not worried about your local jewelry store surviving the year, but if you’re being honest, you probably don’t have a good plan for how you will hit your numbers from the last few years,

Jewelers of America 2021 National Conversion Presentation How to Use Social Media to Drive Business (taught by Andre’ Savoie) Struggling to see the results you want from your social media campaigns? You are not alone. Find out why a “one-size-fits-all” social media strategy doesn’t work for jewelers anymore. In this session, we’ll show you how

Jewelers of America Digital Academy From Social Media to Sale – Generate a Steady Flow of Loyal Customers (taught by Andre’ Savoie) Find out how local, independent jewelers are using social media to generate confirmed private appointments to purchase engagement & anniversary rings and other fine jewelry through advertising. Rather than one-off sales, they become

Jewelry Ecomm Magazine The #1 Reasons Marketing Campaigns Fail (by Andre’ Savoie) There are a lot of excuses people give as to why their marketing isn’t working. However, it really comes down to one thing. Read this article from our CEO Andre’ Savoie as he shares the #1 reasons jewelry marketing campaigns fail: Read More

Southern Jewelry News Introducing: Discovery Commerce (by Andre’ Savoie) A major shift in consumer behavior impacting local jewelers is happening right before our eyes. And it’s probably not the one you’re thinking. Read More About Discovery Commerce

Southern Jewelry News Why Social Media Ads Are So Effective (by Andre’ Savoie) Want to get better results from your social media campaigns? Find out what Andre’ Savoie shares about why social media ads are so effective for jewelers when done correctly. Read More