I’ve talked to quite a few jewelers lately who say they’re done with Facebook ads. Here are some of the reasons they’ve given: “People have lost confidence in Facebook after the data breach scandal.” “Our customers are on Instagram.” “People aren’t looking for jewelry on Facebook.” “We tried it and just didn’t work for us.”

  If you have been anywhere on the internet lately, you have probably heard that Tiffany & Co. is selling an 18k Gold Paper Clip for $1,500 along with other “everyday objects” like a $9,000 Sterling Silver Ball of Yarn and a $1,000 Sterling Silver Tin Can. While these novelty items are handcrafted by Tiffany