We often get the question, “What is the best channel for local jewelers to advertise on?” Is it Social Media? Radio? Paid Search? Direct Mail? We actually recommend advertising across several channels to reach your audience in different ways. This is a strategy we call Multi-Channel Marketing. This week Andre’ sits down with Greg Swanson

I keep hearing this over and over again from jewelers:  “I’ve tried Facebook Ads, but didn’t see the results I wanted.” There are usually a few common threads as to WHY, and this week week on the High Level Thinking podcast, Andre’ sits down with one of the leading Facebook marketers in the world in

There is no doubt jewelers have been hearing more and more about “influencer marketing” over the past few years. But what exactly is an “influencer” anyway? Can they really help you grow your jewelry retail or online business and reach new audiences? In episode 3 of the High Level Thinking podcast we sit down with

What’s the BEST digital marketing traffic source for local jewelers? Is it local search (SEO)? Is it Google Ads (PPC)? Is it social media? And if so, which platforms work best? The truth is, it all depends on you and your business. And, it depends on how you measure success. In this episode, we’ll discuss

I’ve talked to quite a few jewelers lately who say they’re done with Facebook ads. Here are some of the reasons they’ve given: “People have lost confidence in Facebook after the data breach scandal.” “Our customers are on Instagram.” “People aren’t looking for jewelry on Facebook.” “We tried it and just didn’t work for us.”

  If you have been anywhere on the internet lately, you have probably heard that Tiffany & Co. is selling an 18k Gold Paper Clip for $1,500 along with other “everyday objects” like a $9,000 Sterling Silver Ball of Yarn and a $1,000 Sterling Silver Tin Can. While these novelty items are handcrafted by Tiffany