These days everybody (including me) is obsessed with lead generation via Facebook. And rightly so. It’s a game changer. But this year, I’ve found there’s an even more powerful use for Facebook that wasn’t there even last year. Got any idea what it might be? Facebook ads are an amazing way to fill your staffing

It’s the first quarter of 2018 and the skepticism surrounding social media’s effectiveness as a marketing tool has never been higher – save for when Facebook and Twitter were in their infancies. It’s unfamiliar for social media platforms to find themselves so low on marketers’ list of go-to tactics, but it’s not completely surprising. Facebook’s