In the marketing world, visibility and accessibility are the open doors that lead to engagement and eventual leads. If you’re active on social media platforms like Facebook and Instagram you’re already covering your visibility base but, are you making yourself accessible to your audience? When you make your business accessible for your current, new and

Our friends over at Google are really good at what they do. Their stock price is over $1,000 a share. But even they make mistakes sometimes… the kind you can learn from. Google just announced the shut down of Google Plus, their social network originally created in hopes of rivaling Facebook as a social platform.

There’s no question that reviews are invaluable. Yelp itself can be extremely useful to businesses in the shopping, restaurant, and home services industries as these 3 categories are responsible for generating over 50% of the reviews posted. However, the pure and simple truth is that any website where people can review, recommend, or post about

As we grow older, we’re supposed to learn from our mistakes, right? Not repeat them. This year, Instagram has literally snuck up on everyone. Maybe it’s backlash from Facebook’s public scandal, or maybe it would have happened anyway. But whatever the reason, Instagram has quickly become a force to be reckoned with. Remember when… Do

These days everybody (including me) is obsessed with lead generation via Facebook. And rightly so. It’s a game changer. But this year, I’ve found there’s an even more powerful use for Facebook that wasn’t there even last year. Got any idea what it might be? Facebook ads are an amazing way to fill your staffing

It’s the first quarter of 2018 and the skepticism surrounding social media’s effectiveness as a marketing tool has never been higher – save for when Facebook and Twitter were in their infancies. It’s unfamiliar for social media platforms to find themselves so low on marketers’ list of go-to tactics, but it’s not completely surprising. Facebook’s