How to Finally Understand WHY Your Marketing Isn’t Working

I get it, you’re a business owner. Maybe even a tradesman at heart. You know your business. You know how to take care of customers. And you know your industry. Marketing, on the other hand, you don’t feel so great about. Sitting through a meeting with your marketing person, and listening to reasons you don’t
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Jewelers: increase online leads without increasing your ad budget

Local jewelers – wouldn’t it be nice if you could generate more clicks, leads and sales from your existing digital marketing ad budget? You can. We just did it. To the tune of 165% more leads. The secret? Testing and finding winning image creatives. Click here to find out how better ad creative & images
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Jewelers – Shift to Online Sales with This Guide

I hear from them everyday… local, independent jewelry retailer who are struggling to figure out how to balance selling online with getting people into their stores. It’s especially difficult since ‘you know what’ came around. But it’s not going away, and it’s not getting any easier. Especially since the big, online retailers have spent millions
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How We Used Facebook & Instagram Ads to Cut Cost Per Lead by 37%

Local fine jewelry retailers have lots of marketing strategies to choose from including mass media (radio, TV & billboards) and many digital marketing strategies like local SEO, pay per click and social media. If you had an unlimited marketing budget, you could fund them all properly. But most people don’t – leaving you with tough
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GDPR Starts May 25th – Here’s What You Need to Know

GDPR has been all over the news lately. The official start date is May 25th. It’s a HUGE deal across the pond, but in the US, we’re just watching. However, we went through this a few years ago with Google security, and I guarantee you the policy will filter into the US sooner rather than
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Responsibilities of a Controller, Processor, and Data Protection Officer According to the GDPR

According to the GDPR
The buzz about the European Union’s upcoming General Data Protection Regulation (GDPR) is gathering steam as the date of enforcement, i.e., May 25th, 2018, draws close. One of the much-discussed elements of this law is the new guidelines it has laid down for data controllers and processors. While the GDPR retains some of the obligations
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Nobody does it half as good as you

Nobody does it better Makes me feel sad for the rest Nobody does it half as good as you Baby, you’re the best Carly Simon at her best! Image credit: Amazon.com The good news is that regardless of what you do with the rest of your day, at least you’re smiling with that tune in
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