I get it, you’re a business owner. Maybe even a tradesman at heart.
You know your business. You know how to take care of customers. And you know your industry.
Marketing, on the other hand, you don’t feel so great about.
Sitting through a meeting with your marketing person, and listening to reasons you don’t understand about tactics you barely understand, can feel incredibly frustrating.
After all, marketing is how you grow your business. You need to understand enough to know WHY it’s working – or isn’t.
No More “I Don’t Understand”
The first step in solving the problem is to ditch the excuse that you’re just a home services contractor and you don’t understand marketing.
While you shouldn’t be expected to run your own campaigns, understanding WHY you’re investing the time and money into specific tactics, as well as what you can expect to see from them, are critical skills to learn.
Like anything, you won’t learn this all at once. That’s OK.
No More Blind Faith
Developing a better understanding of your marketing will help you end the cycle of putting blind faith in marketing people.
This will save you years of your life by getting faster results. Not to mention saving thousands of dollars in wasted marketing.
Learning to understand key metrics will help you spot issues before they happen and make smarter decisions when it comes to scaling your business by doubling down on what’s working and avoiding what isn’t.
Start with a Strategic Marketing Plan
Understanding WHY and getting better educated starts with a Strategic Marketing Plan which covers:
- A full audit of what you’re doing now in terms of results, effort and budgets
- A deep dive into your strengths as a business & how to leverage those strengths
- Establishing specific expectations for growth
- Defining key performance indicators
- Choosing the right tactics to hit those goals
- Creating progress benchmarks and timeframes
Every business is unique. And every successful business has a particular set of strengths that they’ve figured out internally.
The fastest route to success is taking those strengths and figuring out how to Amplify them with marketing.
And, you’ll finally gain an understanding of WHY your marketing hasn’t gotten you where you want to go.
Empowerment. Growth. Control. 3 great reasons to go through the process.
Plus, a great strategic plan will get you 5+ years of growth if done correctly.
Ready to get started with your own strategic marketing plan?