Business owners love the old joke about wearing a lot of hats.
That’s because it’s true.
When you own a business, you’re in charge of everything. Sales. Employees. Payroll. Taking out the trash. Even marketing.
Everybody is so damn busy – and THAT’s what makes marketing so hard for business owners!
The Worst Part
You’re the best asset in marketing your business. But you’re too busy to REALLY participate.
Almost everyone just wants to focus on leads… on sales.
On how much this is going to cost me.
On why people should buy from our company…
The problem is, outside of your office, no one cares.
Instead of thinking about how you can use your marketing to develop relationships with prospective customers or depending on relationships with past clients, you go straight to “give me your money”.
Marketing, and life, doesn’t quite work that way.
The Most Important Part
The #1 thing you as a business owner can contribute to your marketing efforts is….
Sharing your perspective on how relationships are built with your best clients.
Here’s the kind of thing the marketing team needs your help with:
- What’s important to your best customers?
- What kind of questions do they ask at first? How do you answer them?
- How do you build that relationship and earn their business over time?
Don’t forget that many of your best clients asked for something small at first, then worked up to something big.
Don’t expect your marketing to consistently produce the big fish.
That’s not how marketing, or life, generally works.
So let’s reset that perspective and those expectations.
A Little Advice for Making the Switch
Over the last 5 years, I’ve been through a bit of a personal transformation. I’ve found meditation, yoga & a touch of Buddhism in my life.
I’m much more chill. I’ve lost weight. I’ve made new friends. And I’m WAY better at marketing.
The reason is that I’ve learned to stop, breathe for a minute and listen to my intuition.
Maybe that’s not what you were expecting to hear as the solution. So let me give you something a bit more concrete to focus on.
- Take some time to evaluate your marketing from an outsider’s perspective.
- Forget industry jargon and things only an expert would know.
- Think about what people who don’t know you at all might ask the first time you meet.
- Think about how you talk to people when you reconnect after being apart for awhile.
And above all, think about why someone outside your office would care. What’s in it for them?
Put your customer first when it comes to your marketing. Especially the ones that don’t know you.
You’ll be happy you did!