Most good jewelers really enjoy creating custom engagement rings for their clients.
The problem is, they usually sell just one of them.
One of our clients sent us a picture of an incredible custom ring they created for a client. It featured a large center diamond surrounded by two beautiful blue sapphires.
The ring was more than $14k when completed. The customer was thrilled.
We took that image and featured it in their Facebook and Instagram ads. Can you guess what happened next?
Customers Want Custom Jewelry
The jeweler reported that several clients came into the showroom that next week with a picture of the custom ring ad on their phones.
They wanted to know where they could see this ring and if the jeweler could make them one, and what about a few modifications?
The bottom line is this kind of photography (or video) visually demonstrates your expertise as a custom jeweler, and it also attracts the kind of clients who are looking for custom jewelry.
Remember – Facebook and Instagram are excellent platforms for showing off your merchandise AND targeting people who are “in-market” for jewelry through advertising.
Ask us today how Discovery Commerce works and how you can leverage it to grow your store!