Almost every local jeweler we talk to LOVES selling custom jewelry – especially custom engagement rings.
They’re a higher ticket item, and often a higher-end customer who wants something customized and appreciates good service and craftsmanship.
It’s the kind of thing our clients do well with because they are great jewelers.
One of our clients specifically requested help selling more custom engagement rings. He was in an upscale market and felt he was missing out on those opportunities.
We helped him put a two-prong strategy in place:
#1 – Optimization (SEO) for his website’s Custom Engagement Ring page
#2 – Google Ads campaign for custom engagement rings
Week 1 Results
In the first few days of his Google Ads campaign, the client reported he had several walk-ins which led to sales of custom rings.
He was VERY happy with the average dollar sale.
He also noted that these customers came from a bit farther away but were attracted because of what appeared to be a specialization in custom jewelry as they had very particular designs in mind.
Long-Term Results
Over time, our client has continued to see good results from his Google Ads campaign. But he’s seen even better results from the SEO efforts as his website now ranks in the top 5 for “custom engagement rings” in his town.
This means he is dominating search results between organic presence and Google Ads anytime someone searches that phrase.
This kind of visibility changes everything. When people see you as the expert in custom jewelry, you become the name they think of FIRST when they’re ready to shop.
