For years, these jewelers used “visit our showroom” as their primary call to action.
We quickly helped them shift to “Shop Online” & “Schedule a Private Consultation” across their entire marketing platforms.
We believe that the expertise local retailers offer is the big reason they succeed in spite of fierce online competition. That’s why we encouraged these clients to offer ecommerce, but emphasize appointments & private consultations.
Offering the convenience of online shopping, free shipping or curbside pickup with the high-touch service of a private consultation is a powerful combination.
Most clients maintained some presence on mass media, but shifted a good portion of their budget towards social media advertising on Facebook & Instagram.
They had tried social media ads before with no luck. But they weren't run properly. Having the right strategy & guidance completely changed their results.
We helped these clients make key changes to their advertising & websites as well as implemented follow up marketing to drastically increase lead counts.
The shift in messaging resulted in record numbers of booked appointments.