You might think that just because a jeweler has multiple locations, they’ve got their marketing figured out.
That is not always the case.
The more locations you have, the more important it becomes to have consistent campaigns with consistent brand messages and merchandise focus running across all your different channels.
That includes your website, social media, email marketing and digital advertising. It even includes your in-store signage and sales staff focus.
When those brand messages are disjointed, nothing seems to work.
But when you get this right, BIG lift happens.
H2: Strategy + Consistency = LIFT
Getting the right strategy in place meant evaluating EVERYTHING and organizing a plan to build off of their strengths and fix the areas of weakness.
This particular brand was very strong in mass media / radio, and had great online reviews as they do a terrific job with customers in the store.
We took those strengths and organized a plan for better organic search results and a smart digital advertising strategy for Google, Facebook, Instagram and YouTube.
The results (first 90 days)
- 42% increase in website traffic
- 110% increase in requests for directions to the store
- 120% increase in visits to their Location website pages
- 130% increase in webchats started
Results like this are not isolated for our multi-location jewelers. With more stores and a bigger client base, you can expect to see results quickly with the right strategy in place.
Let’s get results like this for your stores. Contact us to schedule a consultation.