Attorney & Law Firm Marketing

In the past, attorneys could find new clients with print ads, radio and TV spots, and even good ole fashion networking.

But the traditional ways of marketing don’t cut it for lawyers in today’s digital world.

Today’s company or average person needing legal representation is looking for a lawyer on the web, which means you need a inbound marketing digital presence.

An Alternative to the Big Legal Marketing Firms

Many of the large legal firms we work with have tried one of the well-known big legal marketing firms in the past, only to feel like a second-class client. They tell us, with large legal marketing firms they felt:

  • Like they could never make requests for their websites
  • Their account wasn't important to the marketing agency
  • Their Account Manager constantly changed
  • They only ever got to contact junior associates

Sound familiar?

These reasons are exactly why law firms across the country have turned to High Level Thinkers marketing for the inbound digital marketing strategies. We’ve worked with attorneys in all legal areas, including:

  • Estate planning
  • Their account wasn't important to the marketing agency
  • Personal injury
  • Real estate
  • Personal injury
  • Immigration
  • ESI

High Level Thinkers may be a smaller firm, but we have extensive experience with legal marketing.

This gives us an advantage over larger legal marketing agencies - we don’t treat our clients as a commodity and instead get to know every individual law firm we work with and how they’re truly different from their competitors.

High Level Thinkers’ Proven Approach for Legal Marketing

Our core strategies for legal marketing include:

  • Auditing existing digital marketing
  • Clearly identifying target clientele
  • Creating a content-rich website optimized for mobile use
  • Developing a lead capture & nurturing strategy
  • Implementing Pay Per Click (PPC) & retargeting strategies
  • Actively blogging to draw more leads
  • Creating downloadable, premium content
  • Promoting content
  • Participating in social media
  • Tracking & reporting effectiveness

An Avvo & LexBlog survey prove digital marketing is the way to go:

  • 81% of law firms want to increase marketing spend
  • 24% of law firms spend ¾ of marketing dollars online
  • More than half of lawyers use social media
  • Over half of lawyers follow legal blogs themselves to keep their finger on the pulse

Why High Level Thinkers?

  • We have a unique strategy for law firms of all sizes and disciplines
  • We understand legal marketing compliance issues
  • We help you make informed decisions on where to spend marketing dollars
  • We know legal content must be both high quality and accurate
  • We’re like a concierge compared to the lackluster service you receive from large legal marketing firms

Our Approach

High Level Thinkers follows a proven approach with legal clients. Those core strategies include:

  • Digital Marketing Audit
  • A content rich practice website with mobile responsive design
  • Pay per click, display & retargeting ads
  • Creation of downloadable premium content
  • Social media participation
  • Clearly identifying your ideal target clientele
  • Lead capture & nurturing strategy
  • Active blogging with original, professionally written content
  • Content promotion
  • Tracking & reporting

Contact us today to start planning your inbound marketing strategy, and you can get back to focusing on what you do best.

Still not sure if inbound marketing is the way to go? A survey of law firms conducted by Avvo and LexBlog in 2012 concluded the following:


of these companies aimed to increase their marketing spend.


spend up to ¾ of their marketing budgets in online marketing.

Over half

use social media platforms as a way to grow their business.

Over half

follow and read blogs in their field to improve their own development.

The Times They Are a Changing

Legal Marketing Experience

At High Level Thinkers, we have extensive experience implementing inbound marketing for the legal field in a number of practice areas including:

  • Family law (divorce, custody, child support, etc.)
  • Estate planning
  • Personal injury
  • Real estate
  • Immigration
  • ESI

We pursue these opportunities for our clients by leveraging our experience in the industry including:

  • We understand the challenging world that lawyers and law firms operate in and the challenges they face.
  • We have experience when it comes to compliance issues.
  • We understand the challenges involved in deciding on where marketing dollars should be spent. We can help you make an informed decision.
  • We understand the need for quality as well as the accuracy of content in the legal field.
  • We provide a friendly, hands-on approach, unlike the impersonal service you would receive from large marketing firms.