Client: A Pool Building Company
Challenge
Our client had been relying on traditional advertising methods and direct sales representatives in networking groups to generate business. However, they recognized the need for a total brand overhaul and a modernized digital marketing strategy to position themselves as the premier custom pool builder in their market. Their outdated website needed a refresh, and they sought assistance in utilizing Google and Facebook ads to drive new business and increase their average sale price.
Strategy
- Brand Overhaul
We collaborated closely with our client to develop a comprehensive brand overhaul strategy that showcased them as the premier custom pool builder in their market. This involved revamping their logo, updating their outdated website design, and refining their messaging to highlight their unique selling points and high-end offerings.
- Website Revamp
We created a visually appealing and user-friendly website that effectively showcased our client’s portfolio of custom pool designs. We also implemented search engine optimization (SEO) techniques to improve their site’s organic visibility and enhance their online presence.
- Google & Facebook Ads
We conducted thorough market research to identify target demographics and key customer segments and developed targeted Google Ads campaigns that focused on keywords related to custom pool construction and targeted specific geographic locations. We also utilized Facebook Ads to reach potential customers within their local market, highlighting our client’s expertise and high-quality workmanship.
- Performance Tracking and Optimization
We implemented advanced tracking mechanisms to monitor the performance of each campaign, including click-through rates, conversion rates, and return on ad spend. We also regularly analyzed data to make data-driven adjustments and optimizations to maximize campaign effectiveness and ensure a high return on investment.
Results
- Increase in Average Sale Price
Through the implementation of a comprehensive brand overhaul and targeted advertising campaigns, our client successfully attracted higher-end customers. The strategic approach to branding and marketing led to a significant increase in the average sale price, resulting in higher revenue and profitability.
- Dominating the Local Market
The combination of a refreshed brand image, an optimized website, and targeted digital advertising allowed our client to establish themselves as the dominant custom pool builder in their local market. They outperformed competitors and gained a significant market share, further solidifying their position as the premier choice for high-end pool construction.
Conclusion
By embracing a total brand overhaul and implementing targeted digital marketing strategies, including Google and Facebook ads, our client successfully positioned themselves as the premier custom pool builder in their market. Our suggested overhauls and marketing strategies resulted in a significant increase in the average sale price, attracting higher-end customers and allowing them to dominate their local market.
