Meaning, this year you could start enjoying MUCH more time on vacation. Heck, you might even buy an RV.
If... you finally figured out how to make the transition from traditional, mass media advertising to digital marketing.
I know it’s possible. I’ve been helping clients do it for years.
Have you made significant investments in digital marketing, only to be disappointed by the results?
Does it feel overwhelming trying to develop a strategy that strikes the right balance between mass & digital advertising?
Do your digital ads feel off-brand & subpar compared to the radio or TV advertising you run?
Are there a million other things you could be doing rather than trying to learn the day to day nuances of digital marketing?
These clients were looking at tactics like Google Ads & social media individually rather than working together WITH mass media.
They weren’t proud of their ads. After years of refining a brand message, their digital ads weren't “on-brand”.
No matter what they did, these clients couldn’t seem to understand & measure the impact of their digital efforts.
These clients have talented in-house people. But eventually, they hit the wall from a time & complexity standpoint.
That’s why we helped them create a strategy that worked WITH their strategic plan, not against it.
Gaining synergy led to BIG results.
Here’s how we did it:
A full audit of their digital marketing found numerous critical errors. We helped get the fundamentals right & outlined a strategy which complemented their traditional marketing with new tracking systems in place.
Increased website traffic from Google, Facebook & Instagram via paid advertising campaigns as well as stepped up content marketing efforts. The new ads sounded more on-brand & were better targeted for each platform.
We implemented several strategies to increase conversion rates including remarketing, abandon cart offers, lead magnets & marketing automation to warm up potential customers.
I'm a old-school thinker who happens to be in digital marketing.
The two don't always mix.
Today's marketing nerds trick you into thinking people are just leads on a report. It's not that simple.
We're humans. We make upscale purchase decisions with our hearts, then justify it with our brain.
In other words, it's an emotional decision we eventually rationalize.
I believe your marketing much reach upscale clients emotionally in order to work. Then, you can do the fancy stuff.
Andre' Savoie - Jewelry Marketing Specialist