Refine Your Message to Attract Your Ideal Customer

Before you blame the medium (Google, Facebook, Radio or TV), make sure you've got the right message first.

When your marketing isn't "working", it's easy to blame the medium. Before you ditch the tactic or strategy, let us help you refine your message to attract more of the ideal, profitable customers you're looking for in your business.

If you’d like to find out how refining your message using concepts such as those outlined in Story Brand can totally transform your marketing, please contact us at our offices in metro New Orleans or Washington DC.


It’s the Message...

We’ve adopted a special saying from one of our mentors, Roy H. Williams - The Wizard of Ads:

If your marketing isn’t working, it’s the message, not the medium.

What that means is whenever there are problems with marketing, it’s most often because the message doesn’t resonate with the target audience and NOT because you chose the wrong platform.

That’s where the importance of refining your message comes in.

With our help, your marketing messages will begin to focus on the customer instead of your own business.

The result? Pure magic!

Components of an effective message

Getting your marketing messages to attract the right type of client is the "magic" of marketing.

It starts by verbalizing what you believe as a company. Click here to see what we mean.

Then, we help you further refine your message using the core concepts of what Donald Miller teaches in Story Brand.

Here are the 7 steps of the Story Brand process:

  • 1. A character
  • 2. Who wants something
  • 3. Has a problem
  • 4. Meets a guide
  • 5. Who gives them a plan
  • 6. That calls them to action
  • 7. Which results in success or failure

The Biggest Challenge

The absolute HARDEST part of implementing a more effective message in your business is that you’re TOO CLOSE to your own business!

Some people call it the “Curse of Knowledge”.

I call it “Clarity”.

Whatever you call it, the reality is that most people are too wrapped up in industry-speak or too close to their own business to simplify it down to a message that motivates people. That's where processes like the StoryBrand framework can help.

That’s where we come in!

We provide the outside point of view you're missing.

Then we provide the help crafting the message and implementing the message in your marketing.

What our clients are saying

Robert Kunst

Fischer Environmental Services

High Level Thinkers has been a tremendous asset for our firm. They’ve helped me understand what we’re doing and how we can do it better, and their continual guidance has been a key to our growth.

Matthew DeYoung

Shine Window Care

Andre and his team are incredible to work with. He helps us with everything from building our website to SEO. He has consistently delivered an excellent product and is always a joy to work with.

David Benton

Bayou Tree Service

Andre is detailed, thorough and truly knows his trade. So far, it has been a breath of fresh air working with him to help brand our new branch in Baton Rouge.

Let’s figure this out.