Nobody does it better
Makes me feel sad for the rest
Nobody does it half as good as you
Baby, you’re the best
Carly Simon at her best!
Image credit: Amazon.com
The good news is that regardless of what you do with the rest of your day, at least you’re smiling with that tune in your head 🙂
But seriously, why is everyone chasing the pot of gold at the end of the rainbow – the totally hands off, outsourced marketing solution?
Nobody does it half as good as you.
You’re the expert in your business. You’re the one who knows how to talk to prospects. How to close them. How to make them a customer for life.
The job of a good marketing consultant is to refine and amplify that message, not create it for you.
You refine messages by working together on them. Back and forth. Ideas and feedback. Not “here you go” and “talk to you next month”.
You amplify messages by choosing the right tactics, estimating the reach and frequency you need for your message, and budgeting appropriately. Not “what’s your proposal” or “this is what I have budgeted”.
I really do feel sad for people who spend money on marketing and blindly trust that the person or agency they’ve paid is doing it as well as the owner would. It usually doesn’t happen that way.
Time and time again, the clients who pay the most ATTENTION and are the most INVOLVED with their marketing get the BEST RESULTS.
Everybody needs a marketing consultant they can trust. But baby, you’re the best.