For years, these clients used “visit our showroom” as their primary call to action.
We quickly helped them shift to “Shop Online” & “Schedule a Private Consultation” across their entire marketing platforms.
We believe that the expertise local retailers offer is the big reason they succeed in spite of fierce online competition. That’s why we encouraged these clients to offer ecommerce, but emphasize appointments & private consultations.
Offering the convenience of online shopping, free shipping or curbside pickup with the high-touch service of a private consultation is a powerful combination.
Most clients maintained some presence on mass media, but shifted a good portion of their budget towards social media advertising on Facebook & Instagram.
Because you can reach similar numbers of people on social media, but with a much more customized message. You can also leverage tools that support the overall strategy.
However, NONE of this would be possible without a healthy ad budget.
We helped each of these clients run special ads to their email lists, social fans & website visitors announcing the new services. We also emphasized the value of private appointments & the conveniences of online shopping.
The shift in messaging resulted in record numbers of booked appointments.