Evaluating ROI on specific marketing channels for local fine jewelers is TOUGH!
What you really want from your marketing is foot traffic in your stores so your team can do their thing, and maybe some online sales as a bonus.
The problem is, your digital marketing reports give you all kinds of information that doesn’t really help leaving you to wonder which of your marketing channels are performing best.
Over the years, we’ve helped develop a dashboard for tracking KPIs from MEANINGFUL digital marketing conversion metrics. After creating your new KPI dashboard and filling in the final budget numbers & lead totals, your best performing channel will probably jump off the page!
We’re going to share that spreadsheet with you. But first, you probably need a little info in order to understand how it can work for you…