If you’re a home service company, then today’s tip on maximizing the return on your ads is for you: keep your marketing close to home.
Many businesses I’ve talked to have a very big service area–some live in big cities, or they live in small towns but try to reach every suburb in the area. But what we’ve found is that the closer to home you stay, the better your campaigns perform.
Why is that? Two key reasons:
- The leads convert faster – the closer we stay to your area, the more familiar those leads are with your business. They’ve seen your trucks, seen your business, even driven past your office if you have one. So they already have some idea of who you are once they see your ad online.
- You become a household name – the more you run your ads in one area, the more people get to know who you They start to recall your name when they think of the service you offer, and they’ll feel good about your company because they’ve seen you around. They know who you are, and they trust you.
So remember: keep your marketing close to home. It’ll pay off way more than stretching out over too big an area.
Want more guidance on how to do that? Contact High Level Thinkers today. We have 15 years of experience helping local businesses like you succeed, and we’re here to help.
