People get all bumfuzzled when Donald Trump starts talking.
Some people love him so much that they don’t actually listen to what he says…
Others so revile Trump that they don’t listen either..
But if you set the politics and emotion aside for just a few minutes, you’ll probably realize that there’s something that you SHOULD have in common with Donald Trump.
If you don’t know what it is, don’t feel bad.
CBS reporter Lesley Stahl missed it too and she’s been covering the news since 1991.
She recently interviewed Trump’s Digital Campaign Manager, an unassuming looking guy named Brad Pascale.
Brad to Leslie: I understood early on that Facebook would be how Trump was going to win.
Leslie to Brad: So you think Facebook was why Trump won?
She’s not convinced.
Brad to Leslie: We ran hundreds of thousands of ads on digital networks, $94 million dollars worth, but Facebook was where we spent 80% of our effort.
Leslie to Brad: One of the best things Facebook did for you (I heard) was to help you penetrate the rural vote.
Rural areas already vote Republican. Brad explains his swing area was the Rust Belt. Plus she missed the whole $94 million / 80% thing.
Brad to Leslie: That kind of targeting allowed us to reach people in swing areas and target them with specific messages, and the people from Facebook sent their staff to help us.
Leslie to Brad: Whoa! Wait a minute? Facebook employees showed up at the Trump office helping him get elected?
Brad to Leslie: Yes they did. Facebook, Google and Twitter people. I wanted to know every single thing I could about how it worked. They do it for big accounts all the time and even offered it to Hillary but they declined.
Facebook & Google have dedicated teams of advertising support people available to anyone. You don’t have to spend $94 million to get their help.
Leslie to Brad: It’s been reported that the Russians spent $100,000 to help get Trump elected.
Andre’ (stepping in): Um, did you hear the guy earlier? Trump spent $94 million. $100k is a rounding error.
Throughout the interview, Lesley is more focused on the sensational aspects of the story and she’s missing the point.
She’s worried about fairness and Russians.
He’s focused on mastering Facebook, targeting his message and winning.
Later on, Parscale admits that Trump argued with him numerous times about shifting focus from digital to TV. But despite the arguing, Trump always left his wagon hitched to Facebook.
You see, Trump did what he had to in order to win.
He went against what worked for him in the past, hired people that knew what they were doing and adopted new strategies to gain an competitive edge and eventually win.
In a nutshell, Trump leveraged Facebook to win.
Just like you SHOULD be doing in your business.
P.S.
Over the last year, we’ve gone all in ourselves using Facebook to grow our business. If you’d like to find out more, contact us today!
