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Featured On:

Jewelers of America Virtual National Convention

Stage 3: Pain QUESTIONS (40 minutes)

SECTION 1 Easy

What is the name of your business?

What's the URL for your website?

Is Your Business a Startup or Existing?

Tell me a little bit about your business.

How long have you been in the jewelry business?

Tell us about your location:

How big is your store?

Are you doing ecommerce?

Do you have salespeople, how many?

What are your goals for your store in the next year?

Are you mall based or freestanding?

What's your hook; Why do people buy from you?

What would it take to get a raving testimonial from you in 6 months?

Try to understand the client's measurement of success.

Who is your ideal client/what do they want?

Do you sell earth-mined, diamonds, lab-grown or both? Why?

How do you currently reach your clients?

How much traffic does your website currently generate?

How many sales both in numbers and $$’s do you currently generate monthly?

What marketing have you done in the past that has been successful?

Why was it successful?

What marketing have you done that hasn't worked?

Why didn't it work?

Have you ever used digital marketing before or worked with an agency?

Why didn't it work (dig)?

Have you ever had your Facebook, Google Ads or email marketing account shut down?

Why are you interested in digital marketing?

Is there someone in your industry that you know of that's using digital marketing successfully?

What is the average value of a client? What about Lifetime Value?

What is your closing rate for referrals vs. marketing leads?

How do you handle inbound leads from your website?

What is a lead / sale currently costing you? What is your current CPL / CPA?

How do the majority of those leads/sales come in and what's your conversion rate?

How do you measure that?

What is your monthly revenue?

What is your goal for monthly revenue this time next year?

(make them realize how many clients they need to make that happen per year, per month and per day)

What are your margins?

Do you have a marketing plan?

How much are you spending on marketing now?

What are the 3 biggest challenges that you face in your business?

What are you doing to fix those things? How is that working?

What happens to your business if those things aren't fixed in a year from now?

If that happens to your business, how does that impact you personally? What does that look like for you?

How much additional revenue do you need to avoid the negative impacts we just spoke about?

And if we fix those challenges, how would your business change for the better?

How would that benefit you and your personal life?

If we hit the goals we spoke about, what kind of investment are you willing to put in to achieve them?

If I take this back to my team, and they are confident that they can achieve the goal you are looking for, for the investment you mentioned, is there any reason that you wouldn't be able to move forward?

Is there anyone else that is a decision maker that should be involved with this decision?

This is where you want to make sure that all decision-makers are at the second call.

If they say yes let’s move forward Say “let's pencil you in now for the 2nd call and let me talk to my team. Our team will only want to move forward with our success process if they feel that we are a good fit and can make a real difference. If they can, I will email you to confirm this meeting if we are unsure we will cancel this meeting. Are you ok with this?”

Or something similar in your words.

How Would You Rate This As A Potential Customer?

1 Poor and 5 Great

How Likely Are They To Come On Board?

Absolutely Will 100
Almost definitely above 80
Likey above 50
Unlikely less than 50
Very unlikely less than 20
Absolutely Won't 1

Please enter a number from 1 to 100.

Notes