#1 - Authenticity
The world is a better place when we express our true selves, rather than trying to sound or look like others to conform. Marketing campaigns work best when they amplify your authentic, original voice. Our job is to help find the right words to convey your true value, thus attracting people who believe the same things.
#2 - Results
We want to make the world a better place, and our focus on the end result drives every decision we make. That’s one of the reasons we only work with clients who sell products that make people happy. We choose quality over quantity, and doing things the right way rather than taking shortcuts. Instead of hiding behind reports and checklists, we work on things that move the bottom line, even if it’s not cool or sexy.
#3 - Intuition
Checklists and processes are great for production, but they give a false sense of security when it comes to predicting the end result. That’s because not every scenario is equal. There are always mitigating factors which can make or break you. We believe in letting our intuition guide us to make the right decisions. We use processes to fill in the gaps to execute them.
#4 - Relationships
Life is better when you have people you trust watching your blindspots. That’s why our key relationships are worth more than money, because they bring peace of mind. Healthy relationships allow both parties room to grow. They’re also about balance. Everything falls apart when one person tries harder than another, or when one person doesn’t respect the other.