Meaning, this year you could start enjoying MUCH more time on vacation. Heck, you might even buy an RV.
If... you finally figured out how to make the transition from traditional, mass media advertising to digital marketing.
I know it’s possible. I’ve been helping clients do it for years.
Have you made significant investments in digital marketing, only to be disappointed by the results?
Does it feel overwhelming trying to develop a strategy that strikes the right balance between mass & digital advertising?
Do your digital ads feel off-brand & subpar compared to the traditional advertising you run?
Are there a million other things you could be doing rather than trying to learn the day to day nuances of digital marketing?
These clients were looking at tactics like Google Ads & social media individually rather than working together WITH mass media. And, they weren’t using digital to do the things mass media doesn’t do well.
They weren’t proud of their ads. After years of refining a brand message, their digital ads just didn’t sound “on-brand”. Lessons learned from years of traditional advertising were circling the drain.
No matter what they did, these clients couldn’t seem to measure the impact of their digital efforts. When they did get reports, they didn’t like the numbers. Nothing was working as well as expected.
These clients have talented in-house people. But they aren’t experts in digital marketing. They’re jewelers. Eventually, they “hit the wall” from a time & complexity standpoint, especially on ad campaigns.
That’s why we helped them create a strategy that worked WITH their mass marketing, not against it.
Gaining synergy led to BIG results.
Here’s how we did it:
A full audit of their digital marketing found numerous critical errors. We helped get the fundamentals right & outlined a strategy which complemented their traditional marketing with new tracking systems in place.
Increased website traffic from Google, Facebook & Instagram via paid advertising campaigns as well as stepped up content marketing efforts. The new ads “sounded” more on-brand & were better targeted for each platform.
We implemented several strategies to increase conversion rates including remarketing, abandon cart offers & marketing automation to warm up potential customers. This included options to book a private consultation.
I’ve been around upscale businesses my entire life. My Dad built high-end custom homes and for 12+ years we’ve worked exclusively with upscale clientele in digital marketing.
But a few years ago, it happened. We landed our first jewelry client.
It was kind of like the moment when a bride-to-be finds that perfect stone & her eyes light up.
We were hooked. Marketing for jewelers makes us happy!
And, it fits our skill set perfectly.
Plus, the jewelry clients we’ve met are great, relationship-oriented people.
We’re in this niche because we love it! We want to bring that joy and enthusiasm to your business!
Andre' Savoie - Jewelry Marketing Specialist