How We Helped 2 Local Jewelers Achieve Record Growth By Finally Getting Digital Marketing Right

Your local jewelry store could be doing an extra few million a year in sales.

Meaning, this year you could start enjoying MUCH more time on vacation. Heck, you might even buy an RV.

If... you finally figured out how to make the transition from traditional, mass media advertising to digital marketing.

I know it’s possible. I’ve been helping clients do it for years.

Does this sound like you?

Are you a local, independent, freestanding jeweler? Have you traditionally advertised on radio or TV?

Have you made significant investments in digital marketing, only to be disappointed by the results?

Does it feel overwhelming trying to develop a strategy that strikes the right balance between mass & digital advertising?

Do your digital ads feel off-brand & subpar compared to the traditional advertising you run?

Are there a million other things you could be doing rather than trying to learn the day to day nuances of digital marketing?

The Problem

The clients featured in this case study faced the same issues we encounter with most jewelry clients who have relied on traditional advertising for 2-3 generations:

#1

Tactics, Not Strategy


These clients were looking at tactics like Google Ads & social media individually rather than working together WITH mass media. And, they weren’t using digital to do the things mass media doesn’t do well.

#2

Lousy Ad Writing


They weren’t proud of their ads. After years of refining a brand message, their digital ads just didn’t sound “on-brand”. Lessons learned from years of traditional advertising were circling the drain.

#3

Questionable Results


No matter what they did, these clients couldn’t seem to measure the impact of their digital efforts. When they did get reports, they didn’t like the numbers. Nothing was working as well as expected.

#4

Help Wanted


These clients have talented in-house people. But they aren’t experts in digital marketing. They’re jewelers. Eventually, they “hit the wall” from a time & complexity standpoint, especially on ad campaigns.

The Solution

Few digital marketing people believe in mass media. But we do!

That’s why we helped them create a strategy that worked WITH their mass marketing, not against it.

Gaining synergy led to BIG results.

Here’s how we did it:

STEP 1

Get Traffic Ready


A full audit of their digital marketing found numerous critical errors. We helped get the fundamentals right & outlined a strategy which complemented their traditional marketing with new tracking systems in place.

STEP 2

Increase Traffic


Increased website traffic from Google, Facebook & Instagram via paid advertising campaigns as well as stepped up content marketing efforts. The new ads “sounded” more on-brand & were better targeted for each platform.

STEP 3

Focus On Conversion


We implemented several strategies to increase conversion rates including remarketing, abandon cart offers & marketing automation to warm up potential customers. This included options to book a private consultation.

Results - Client A
Single-Location Upscale Jeweler
Last 90 Days vs. Prior Year

Increase in Location Page Visits

Increase in Online Purchases

Increase in Leads

Here are the website metrics:

Results - Client B
Multi-Location Upscale Jeweler
Last 90 Days vs. Prior Year

Here are the website metrics:

Your Path to Growth Starts Here

We've learned that well-managed digital ad campaigns on Google, Facebook & Instagram are the key to growing your local retail jewelry store.

To get it right, you could:

  • Hire a full time copywriter
  • Hire a full time media buyer
  • Spend tens of thousands of dollars training your current staff & wait years for them to gain the necessary experience

Or, you could hire our small team of SENIOR level consultants & get better results. Faster.

Using Our Superpowers for Jewelers!

I’ve been around upscale businesses my entire life. My Dad built high-end custom homes and for 12+ years we’ve worked exclusively with upscale clientele in digital marketing.

But a few years ago, it happened. We landed our first jewelry client.

It was kind of like the moment when a bride-to-be finds that perfect stone & her eyes light up.

We were hooked. Marketing for jewelers makes us happy!

And, it fits our skill set perfectly.

Plus, the jewelry clients we’ve met are great, relationship-oriented people.

We’re in this niche because we love it! We want to bring that joy and enthusiasm to your business!

Andre Savoie

Andre' Savoie - Jewelry Marketing Specialist

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