Having worked with pest control operators at large and medium sized companies across the country, we’ve noticed several common threads which seem to get in the way of a really successful campaign. How many of these apply to you?
Here are the key factors to address with your developer or host in order to have a fully functional pest control website:
Email marketing strategies can range from simple to complex, so if you’ve never done it, consistently start simple. As you learn, add in nuances such as tarageted messages to specific lists and eventually marketing automation.
The first step is to organize your existing client list by service – pest control, termite control, etc. Then, send a monthly newsletter with seasonal information. If you can’t get to it monthly do it every 60 days.
Remarketing on Social Media is without question the most impactful strategy we saw change in 2018. So if you’re not planning on remarketing in 2019, you’re missing the boat.
What is remarketing? It’s pretty simple…
Remarketing is showing follow up ads on Facebook & Instagram to people who visited your website.
If someone visited your website and didn’t convert, you can create an ad that follows them around Facebook or Instagram and attempts to win them back.
We recommend doing this for 15 days, and using things like your reviews, testimonials, guarantee or special offers to lure back visitors who did not convert the first time.
If you’ve never tried remarketing before, you’ll be STUNNED at how cost effective it is!
Sure you could try showing nasty bug pictures on Instagram. See where that gets you. And you could try Twitter, but wait until you see who wants to follow a pest control company. Don’t be lured in by the flash of social media sites. Stick to the ones that produce revenue right now.
Focus your efforts on Facebook & YouTube and you’ll see results!
Facebook “funnels” are more complex than they sound. But they provide access to a large number of people that Google search ads simply don’t and at a fraction of the price per click.
If you’ve made it all the way through our pest control marketing guide, you’re clearly looking to make a change in your business!
We wish you the best of luck implementing these strategies in your business. We haven’t hid anything from you…it’s all right here on this page!
Or, if you’d like a free consultation on how High Level Thinkers can help, please contact us today!