There's alot of "noise" in the marketing world. If you follow this guide, you'll shut out the noise and focus on what's important...sort of like wearing noise-canceling headphones for marketing!
Work on your existing loans & talking with underwriters to clear conditions
Working with processors to get what they need
Communicating with realtors & borrowers on the status of loans
How to change your focus from selling on digital media.
Look for events that bring changes in people's lives
Focus on developing new business & referral partners
Edify those who are working hard to build their audience
Experts in multiple fields suggest that you specialize in an area so that you’re not just selling generic services to everyone.
You will do a better job if you know a certain industry or a certain vertical better than anyone else.
This definitely applies in the mortgage business, say if you’re specialist in renovation loans or VA loans for example.
Or you’re great at residential loans or constructions loans, make that part of your brand, build that brand and that identity.
Personal networks might have dozens of mortgage lenders that they know, but there’s a small chance that they have many people who specialize in a certain area.
I strongly encourage you to think about the types of business that are most profitable for you that you have and you use time if you were a particular company.
The number one question we get is, “Should I use a personal page or should I use a business page?”
My recommendation for most originators is to use your personal page.
The main reason is that your business page is not going to get the visibility that a personal page will, it just won’t. You have a network of four/five hundred people who will see your updates if you post them on your personal page.
The strategy with Facebook mirrors the strategy with blogging and emailing- keep your content interesting keep it varied, keep it personal and occasionally remind people that you’re in the mortgage business.
You want to occasionally post something about rates or if there is a program change, when it’s relevant. Those things are absolutely great to post about because you don’t want to do it all the time.
So if you’re taking the time to create a blog, you can also put it in your newsletter, put it on LinkedIn. Each time it creates a link for people to see back to your website.
Another great LinkedIn strategy is to look for opportunities to work with groups.
Groups are a great source of potential relationships - especially if you get involved with local groups.
There are local real estate groups in every markets, but you don’t have to pick something related to mortgages. You could pick something related to football or eating, but being active in those groups will definitely get you introduced to people you haven't met before.
ActiveRain also offers you the option to answer questions posted by borrowers. It’s free so it’s not going to cost you anything, you just have to share your expertise with it. We’ve seen this turn into a loans down the road because of the newly established relationship.
Plan your topics & activities on a quarterly basis.
Use a tool to organize your social profiles. We recommend HootSuite for starters.
Block out 20 minutes a day to work on digital marketing