Client: An independent air conditioning contractor in Jacksonville, FL
Challenge:
Our client had traditionally relied on word-of-mouth referrals and traditional advertising methods, such as signage at local little league fields. However, they recognized the need to expand their reach and modernize their marketing efforts to stay competitive in the digital age. They sought assistance in developing a comprehensive digital strategy to increase brand visibility, generate leads, and ultimately achieve record-breaking years.
Strategy:
- Digital Strategy Development
We collaborated closely with our client to develop a customized digital marketing strategy that aligned with their goals and target audience. The strategy focused on leveraging various online channels to maximize their reach and engagement.
- Building and Featuring Reviews
Recognizing the power of customer reviews in building trust and credibility, we created a campaign that encouraged satisfied customers to leave reviews on platforms like Google My Business and Yelp. These positive reviews were prominently featured on their website and social media pages to showcase their expertise and excellent service.
- Building Local SEO Presence
Utilized search engine optimization (SEO) techniques to improve our client’s visibility in local search results. This involved optimizing their website content, including relevant keywords, meta tags, and local business listings. By targeting specific keywords related to air conditioning services in Jacksonville, they were able to rank higher in search engine results pages, increasing their chances of being found by potential customers.
- Google Ads Lead Generation
We implemented targeted Google Ads campaigns to generate leads for this air conditioning contractor. Thorough keyword research was conducted to identify relevant search terms used by potential customers seeking air conditioning services in Jacksonville. By strategically placing ads on search engine result pages, we aimed to capture the attention of those actively searching for their services.
Results
- Record-Breaking Years
The implementation of a comprehensive digital strategy, including building customer reviews, optimizing local SEO presence, and utilizing targeted Google Ads campaigns, led to record-breaking years. The increased brand visibility and lead-generation efforts resulted in a substantial increase in business and revenue.
- Improved Online Reputation
By focusing on building and featuring customer reviews, our client’s online reputation significantly improved. Prospective customers could now see the positive experiences of satisfied clients, increasing trust and confidence in the company’s services.
- Increased Website Traffic
The enhanced local SEO presence helped our client rank higher in search engine results, leading to increased organic website traffic. This increase in qualified visitors provided more opportunities for conversion and customer acquisition.
- Lead Generation Success
The targeted Google Ads campaigns proved to be highly effective in generating leads. By reaching potential customers actively searching for air conditioning services in Jacksonville, they captured a significant portion of the market and converted these leads into paying customers.
Conclusion
Through the implementation of a comprehensive digital marketing strategy, including building and featuring customer reviews, optimizing local SEO presence, and utilizing targeted Google Ads campaigns, our client achieved record years for their business. By embracing digital channels, they increased brand visibility, generated leads, and experienced significant growth in their business.
