Client: Tree Services In New Orleans, LA
Challenge: One local arborist had always relied on word of mouth for their tree services, but their second location had no local recognition. They needed a digital marketing strategy to help grow their presence and generate more leads for the second location.
Strategy:
1. Website Improvement:
Worked closely with the arborist to improve their website by optimizing its design and content. Implemented search engine optimization (SEO) techniques to ensure higher visibility on search engine results pages (SERPs).
2. Online Reputation Management:
Built a strong online reputation for the arborist by encouraging satisfied customers to leave positive reviews on platforms like Google My Business.
3. Targeted Digital Ads:
Conducted research to identify key search terms related to tree services in New Orleans. Designed targeted digital ad campaigns on platforms like Google Ads and social media, focusing on specific keywords and geographic targeting to reach potential customers in the local area.
Results:
1. Increased Local Recognition:
The improved website and online reputation management efforts helped the arborist gain visibility in the local market, resulting in increased brand recognition and trust as well as more attention on their second location.
2. Higher Website Traffic:
Targeted digital ad campaigns generated more traffic to the arborist’s website, exposing potential customers to their services and expertise.
3. Improved Conversion Rates:
The lead generation strategies implemented on the website led to a higher conversion rate, with more website visitors turning into leads and inquiries.
4. Growing Customer Base:
By implementing a comprehensive digital marketing strategy, the arborist successfully generated more leads and converted them into paying customers, helping grow their customer base for the second location.
Conclusion:
Through improved website optimization, online reputation management, and targeted digital ad campaigns, this tree service effectively grew their second location. By expanding their online presence and generating more leads through digital marketing techniques, they were able to establish local recognition, increase website traffic, improve conversion rates, and grow their customer base.
