What’s the Point of Facebook Ads if You Can’t Track Online Sales?

What’s the Point of Facebook Ads if You Can’t Track Online Sales?
Digital marketers have been telling you it’s possible to track everything when it comes to digital marketing. By now you know that’s not really true. E-commerce based jewelers have an easy time tracking ROI from Facebook. Take your online sales and divide by your ad budget. Presto: ROAS (Return on Ad Spend) But what if
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How Can Tiffany & Co. Sell a $1,500 Paper Clip?

Image Source: Tiffany.com
  If you have been anywhere on the internet lately, you have probably heard that Tiffany & Co. is selling an 18k Gold Paper Clip for $1,500 along with other “everyday objects” like a $9,000 Sterling Silver Ball of Yarn and a $1,000 Sterling Silver Tin Can. While these novelty items are handcrafted by Tiffany
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3 Marketing Mistakes That Took Me 10 Years to Learn

Let’s be honest. You need more business. And, you believe in digital marketing. But it’s not producing the results you want, and you still don’t understand why… I get it. Digital marketing IS hard. More specifically, it’s COMPLICATED. Like, melt your brain complicated. As soon as you think you have one strategy mastered, another comes
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Legal Marketing SEO Checklist

Could your law practice use a boost? Over the last 10+ years, we have developed a proprietary system for digital marketing that merges creative ideas with strategies that work when it comes to getting local SEO results in the legal marketing niche. And now, we’re giving it to YOU! What types of law firms benefit
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The 3 Best Kept Secrets in Jewelry Marketing

Clients often want us to analyze what their competitors are doing in marketing. Jewelers are no different. But here’s a little secret: Just because other jewelers are doing certain things in digital marketing doesn’t mean it’s actually working. Over the last few years I’ve noticed many good jewelers are missing 3 key elements in their
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How We Used Facebook & Instagram Ads to Cut Cost Per Lead by 37%

Local fine jewelry retailers have lots of marketing strategies to choose from including mass media (radio, TV & billboards) and many digital marketing strategies like local SEO, pay per click and social media. If you had an unlimited marketing budget, you could fund them all properly. But most people don’t – leaving you with tough
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The PERFECT Jewelry Marketing Dashboard

Evaluating ROI on specific marketing channels for local fine jewelers is TOUGH! What you really want from your marketing is foot traffic in your stores so your team can do their thing, and maybe some online sales as a bonus. The problem is, your digital marketing reports give you all kinds of information that doesn’t
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Tell people what you don’t do

It’s easy to speak in generalities when it comes to marketing. But it doesn’t help potential customers decide if you’re the one for them. For instance, you can say “we offer amazing service”, but no one knows what that means. Plus, everybody says that. We recently worked with a scrap metal recycling company who told
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I interviewed 55 business owners about social media, here’s what I learned

I recently served as a moderator of a roundtable discussion at the SMPS marketing conference in New Orleans. Over a span of 3 hours, I had the chance to hear from 55 different business owners about what was happening in their business on the social media front. We had some great discussions and I learned
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The most important email marketing metric & why NOT to use MailChimp

Business people have a soft spot in their hearts for MailChimp. I suspect it has something to do with their “Forever Free” plan?😂 But if you’re using MailChimp, Aweber or several other email noteable marketing providers, there’s a good chance you may not be reaching as many of the people on your lists as you
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