Client: Pest control company in Baton Rouge, LA
Challenge:
The pest control company had a strong customer base in their home market of Baton Rouge but faced challenges when expanding into two new markets. They struggled with competition and acquiring business in these new areas.
Strategy:
- Digital Marketing Expansion
The company recognized the need to leverage digital marketing to establish a presence in their new markets. We worked to build brand awareness, attract new customers, and compete with existing pest control providers.
- Customer Reviews
To build trust and credibility in the new markets, we focused on generating positive customer reviews. We created a campaign to encourage satisfied customers to leave reviews on platforms like Google My Business and Yelp. This helped potential customers in the new markets see the company’s expertise and quality service.
- Local Marketing through Google and Facebook
Utilizing targeted Google Ads and Facebook Ads, we created campaigns specifically tailored to the two new markets. Thorough keyword research was conducted to identify relevant search terms related to pest control services in these areas and emphasized our client’s strengths as a pest control company.
Results:
- Profitable Branches
By implementing a comprehensive digital marketing strategy, the pest control company successfully grew both locations into profitable branches. The targeted Google Ads and Facebook Ads campaigns helped attract new customers in the new markets, increasing the company’s reach and revenue.
- Increased Brand Awareness
The digital marketing efforts resulted in improved brand recognition and awareness in the two new markets. Through consistent messaging and engagement on online platforms, the company established itself as a trusted and reliable pest control provider.
- Competitive Edge
With effective digital marketing strategies, the company was able to compete with existing providers in the new markets, overcoming initial challenges. The emphasis on customer reviews and highlighting unique benefits helped differentiate them from the competition.
Conclusion:
Through a strategic expansion plan focused on digital marketing, including building customer reviews and implementing targeted Google Ads and Facebook Ads campaigns, this local pest control company successfully grew its business in two new markets. The comprehensive approach led to increased brand awareness, customer acquisition, and profitability in these areas. This case study demonstrates the power of digital marketing in expanding businesses and overcoming competition in new markets.
