A Three-Step Guide to Raising Prices for Home Improvement Contractors: Boost Your Business Growth

In the home services industry, pricing can often feel like a delicate balancing act. You want to stay competitive, but you also need to ensure profitability. If you’ve been struggling with this conundrum, it’s time to consider a strategic approach to raising your prices. This blog dives into a three-step guide that can help you
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$50k Jobs are No Longer Unusual

Nothing drives home improvement contractors crazier than low-quality leads. What do I mean? Getting leads in who are shopping prices, looking for one thing they could potentially get at a box store, or pitting 2-3 contractors against each other in the bidding process.   Better Quality Leads = Higher Average Tickets One of our kitchen
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We’re Booked Out for 2 Solid Months

Home improvement contractors usually know 1 important metric – how far out are their crews booked? One recent client of ours told us they went from being booked out for about a week, which made scheduling and payroll nerve-wracking, to being booked out for 2 solid months. This massive change comes after just one month
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We’ve Been Using AI for Years (Even Before It Was Cool)

Let’s talk about AI. It’s kind of funny how suddenly everyone’s on the AI train, but here’s a fun fact: we’ve been using AI to help local home services companies grow for the last 15 years. AI itself is not new. There are parts that are new, and people like these new parts because they
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Want to Run an Ad in an NFL Stadium? Here’s How It Would Look Based On Your Current Marketing Strategy

I’ve got a question for you today. Let’s say I gave you the rights (and the budget) to advertise in an NFL stadium for a Sunday game. You get one of two options: you could have somebody run around the field one time with your banner, or you could have one person stand with your
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How to Become a Household Name in Your Area

If you’re a local business, you need a way to put your foot on the throat of your competitors and grow the way you want to. The best way to do that is to become a household name in your local market. 30 years ago, you might have been able to do that by buying
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How to Get Transparency in Your Marketing Reports

How to Get Transparency in Your Marketing Reports
As a business owner, you’ll want to know where your budget is spent, especially for your marketing. You want to know what is working and make sure the money isn’t going towards a dead-end street with no return on investment (ROI). But how can you see what is working and what isn’t? Through marketing reports.
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High Level Thinkers Proud of Our Team’s Efforts!

Copper Gas Electric Lanterns Flambeaux Lighting New Orleans
Here at High Level Thinkers, we’ve been delivering high-quality digital marketing services to our clients for over 10 years. In that time, we’ve had plenty of opportunities to help clients grow their businesses. But then came COVID. Things changed. We’re no longer just trying to help businesses grow. We’re helping them pivot, change and evolve.
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Should you make COVID posts for your retail business?

open for business
Jewelry & retailers have a lot of decisions to make right now. Do you stay open? What about staffing or changing your hours? The good news is that high-end retailers like jewelers don’t necessarily have the crowd concerns to deal with that large retailers (like malls) do. But the question everyone seems to be asking
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Generational Businesses – How To Succeed When Family Gets in the Way

Do you work in a generational business? Maybe you’re the founder, and your kids work in the business. Or maybe your Mom or Dad started the business and you’re working hard hoping to one day take over & run the business the way you think is best? Sounds simple, but you know it’s not. Family
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