Stubborn people choose it… Self employed people sign up for it… People with employees or staff sometimes get stuck in it… Life in an echo chamber. Some days it can be wonderful. Every idea sounds amazing. It’s especially problematic in marketing when most of the great ideas start with you. But not all of them

What’s the scariest movie you’ve ever seen? For me, hands down, it was the movie Signs with Mel Gibson and Joaquin Phoenix. The movie is about an alien invasion of earth which starts with crop circles near a humble farmer’s home. The adults aren’t sure what to make of the crop circles and are looking

It happened to me again yesterday. My computer finally reached boss level for shutting off my wifi at inopportune times – like during a training video or while using GoToMeeting. I Googled how to fix the problem. I checked every setting I could find. Then I finally caved and called my IT person. He fixed

What image pops to mind when you think of your “to do” list? Your boss or clients impatiently tapping their feet waiting for you to get to them? A drill sergeant barking orders throughout the day? A kind and gentle personal assistant giving you those welcome reminders of what’s up next? An old friend you

I suspect your days are like mine. Super busy might not be a strong enough description. Family, kids, exercise, work, pets, inbox, text messages, Facebook, bills, oh and gotta remember to eat… In between all the stuff to do, you’re supposed to set aside some time to be creative and focus on your marketing. But

I’m standing in my unfinished pool house, looking at the plumbing for what feels like the thousandth time. The plumber glares as the 2 holes in the concrete for the toilet and water and asks me “Why didn’t they run the sewerage line out to the street?” I wish I knew. I’m not a contractor.

About 18 months ago we met with a client who was really frustrated with the agency they had hired for their web marketing. The client suspected the agency wasn’t doing much of anything for the monthly fees they were paying them so he asked a friend in the business to look over one of their

Many owners of upscale or high end businesses are trying to reach more customers. Marketing people usually sell reach. Or at least the promise of reach… One client recently was working with a vendor who was buying website traffic via Google AdWords but was frustrated with the types of leads they were getting. The client

Just about every prospect we talk to wants to know “what’s working” for upscale businesses this year as it relates to digital marketing. For the most part, our core strategies haven’t changed much.  Local SEO, pay per click, content marketing and social media remain mainstays of effectively running marketing campaigns for high end businesses. However,

Let’s face it – long term contracts suck, especially when you’re not getting what you expected. I see this ALL THE TIME with high end business owners, where they are stuck in a 12 month contract with a vendor that simply isn’t delivering what they promised in the sales pitch. If you’re stuck in this