Stubborn people choose it…
Self employed people sign up for it…
People with employees or staff sometimes get stuck in it…
Life in an echo chamber.
Some days it can be wonderful. Every idea sounds amazing.
It’s especially problematic in marketing when most of the great ideas start with you. But not all of them work out as well as you’d like.
If you’re happy with the direction your marketing is going, then spending most of your time in the echo chamber is fine and dandy.
But if you’re stuck with something or have a problem you just can’t seem to solve, it’s time to get out. The more time you waste in the echo chamber, the higher the opportunity cost.
Sometimes you need a different perspective, or that 5 minutes of input from someone else which helps you solve a problem you’ve been wrestling with for 8 weeks.
I know, because it just happened to me last week. For the hundredth time.
How to Escape the Echo Chamber
No matter what I try, I keep coming back to 3 ways of getting that needed insight to solve a problem I’m stuck with quickly.
These work especially well when you’re trying to get clarity on a message or campaign idea when it comes to marketing:
Meditation – those of you open to this sort of thing know that regular meditation unlocks many of the answers you’re looking for. Sometimes it’s 5 minutes, sometimes it takes a few days, but usually the right message will find you given time.
Masterminds – I’ve had numerous clients tell me that their mastermind group changed their business more than anything else they’ve done. But not everyone has a mastermind group that they’re part of…
Mentoring – Time and time again, a mentor shaves weeks, if not years, off your learning curve by helping you get clarity and a solution to problems you’ve been wrestling with for some time.
That was the case this week.
A mentor helped me uncover one concept, one simple word, that put the wrapper on a campaign I’d been working on for some time. I was just too close to see it. I was in my own echo chamber.
It’s great to get some help on my own marketing every once in awhile since I’m usually the one helping others. But my experience this week confirms the value of outside feedback and mentoring, no matter where you are in your marketing journey.
So if you’ve got a problem you’re tired of struggling with, try one of the 3 Ms listed above and see if the change in perspective helps!
Image Credit: https://www.flickr.com/photos/scrubhiker/12846562603
