If your marketing isn’t working, do you know where the problem lies?
Most people blame the medium – the marketing channel.
“We tried (insert marketing effort here), and it hasn’t worked for us.”
Maybe you’re focused on social media, Google Pay Per Click, email marketing, radio or even TV.
Here’s the thing…
It doesn’t matter what business you’re in.
The marketing channel you’ve chosen IS PROBABLY NOT the reason your marketing isn’t working.
The REAL reason you’re not seeing the results you want is probably that the message you delivered didn’t motivate whoever the medium hit.
In other words, the problem is your message, NOT the medium.
Bad advertising is about your and your product.
Good advertising is about the customer and their life.
The Story Brand approach to marketing makes the customer the hero of your story, instead of you or your company.
Story Brand (by Donald Miller) is an international bestselling book… you can read the book, or you can respond back to this email and I’ll fill you in on how it’s changed what we do for our clients.
And if you’d like some help, we’re now offering Story Brand workshops to help you refine your message & improve your marketing results.
Get your message right, and the medium will work. It doesn’t matter which one you pick.
