The most important email marketing metric & why NOT to use MailChimp

Business people have a soft spot in their hearts for MailChimp. I suspect it has something to do with their “Forever Free” plan?😂

But if you’re using MailChimp, Aweber or several other email noteable marketing providers, there’s a good chance you may not be reaching as many of the people on your lists as you think.

Here’s why…

The single most important factor in email marketing is called the “email deliverability rate”. That is the percentage of emails that are actually delivered to the intended recipient.

Sounds silly right? The numbers don’t lie.

Mailchimp emails often are flagged as “promotional” by Google, so they never reach their target. Overall, Mailchimp has an 82.6% delivery rate. That means almost 20% of your list may not hear from you.

Is Email Still Worth Investing In?

Let’s get one thing straight. We’re not here to bash MailChimp.

If you’ve been using MailChimp with good results – that’s awesome. And honestly, even lousy email marketing is better than no email marketing at all.

But if you want better results from email marketing, then it’s time to look at a new platform such as those which integrate marketing automation, CRM and now even text message marketing.

The crazy part is these tools may not be much more expensive than what you’re paying for now, especially if you’re using multiple tools to get the job done. And, you don’t have the inflexibility that comes with a long term contract.

We’ve found a new tool that we really like. Ask us if you’d like a recommendation or stay tuned for a training webinar in March on marketing automation.

 

Data source:

https://www.emailtooltester.com/en/blog/email-deliverability-mar-2018/