If your marketing isn’t working, do you know where the problem lies? Most people blame the medium – the marketing channel. “We tried (insert marketing effort here), and it hasn’t worked for us.” Maybe you’re focused on social media, Google Pay Per Click, email marketing, radio or even TV. Here’s the thing… It doesn’t matter

Every single business owners prospect I’ve talked to in the last 10 years wants the same thing… they want to feel like they have a handle on digital marketing. The conversation always starts with something like this… Where do I start? How do I know if it’s working? How do we implement such and such? How

People get all bumfuzzled when Donald Trump starts talking. Some people love him so much that they don’t actually listen to what he says… Others so revile Trump that they don’t listen either.. But if you set the politics and emotion aside for just a few minutes, you’ll probably realize that there’s something that you

Things are ass-backwards these days when it comes to digital marketing. Every client wants to talk about tactics. They want to know why the marketing activities they’re doing don’t seem to be working as well as they’d expected. Will you take a look at my website and do an audit? Will you review my website

Some people are inherently more patient than others. But no matter what your patience level or experience in business, I guarantee you’ll reach the point when you start wondering when you’ll see the results you were expecting from your marketing campaign. My friend and mentor, best selling author Roy H. Williams, calls it the “chickening

You’re working hard to take care of your customers. To give them an upscale experience while they enjoy the benefits of your product or service. Customer feedback is usually great. 5 star reviews and “attaboys” all around. Then it happens – the scathing 1 star review! Maybe it’s a customer you can’t remember. Or a

Every client wants maximum exposure. Top Google rankings. A big social media following. But why? Is it vanity? Sometimes. But not always. More often, I think it’s lack of understanding. Or at least a lack of battle scars. You see, all website traffic is not created equal. The same with leads. Especially when it comes

Don’t you love it when life gives you a beautiful lesson about your business at the most unexpected times? It’s like the stars aligning to send you a message. My wife and I treated ourselves last weekend to a mini-retreat of Hawaiian LomiLomi massage and spiritual work.  Now, if you’re asking “what’s LomiLomi”, you’re not

I met with a potential client this past week who was nearing the end of a particularly bad marketing contract with a big, national vendor. You’d recognize the name. They talked about the things they’d like to do differently after their contract was up and what they’re looking for in a new vendor: More frequent

So, you think you have problems with marketing? What are you trying to sell? A product or service people can get a hundred other places? Something that other people sell way cheaper than you? New Orleans business leaders in the late 1800s would scoff. They wish they had your problems. The year is 1871. Our