GDPR has been all over the news lately. The official start date is May 25th. It’s a HUGE deal across the pond, but in the US, we’re just watching. However, we went through this a few years ago with Google security, and I guarantee you the policy will filter into the US sooner rather than
It’s the first quarter of 2018 and the skepticism surrounding social media’s effectiveness as a marketing tool has never been higher – save for when Facebook and Twitter were in their infancies. It’s unfamiliar for social media platforms to find themselves so low on marketers’ list of go-to tactics, but it’s not completely surprising. Facebook’s
According to the GDPR
The buzz about the European Union’s upcoming General Data Protection Regulation (GDPR) is gathering steam as the date of enforcement, i.e., May 25th, 2018, draws close. One of the much-discussed elements of this law is the new guidelines it has laid down for data controllers and processors. While the GDPR retains some of the obligations
Every single business owners prospect I’ve talked to in the last 10 years wants the same thing… they want to feel like they have a handle on digital marketing. The conversation always starts with something like this… Where do I start? How do I know if it’s working? How do we implement such and such? How
People get all bumfuzzled when Donald Trump starts talking. Some people love him so much that they don’t actually listen to what he says… Others so revile Trump that they don’t listen either.. But if you set the politics and emotion aside for just a few minutes, you’ll probably realize that there’s something that you
Nobody does it better Makes me feel sad for the rest Nobody does it half as good as you Baby, you’re the best Carly Simon at her best! Image credit: The good news is that regardless of what you do with the rest of your day, at least you’re smiling with that tune in

The Nerds Have Won

Things are ass-backwards these days when it comes to digital marketing. Every client wants to talk about tactics. They want to know why the marketing activities they’re doing don’t seem to be working as well as they’d expected. Will you take a look at my website and do an audit? Will you review my website
Some people are inherently more patient than others. But no matter what your patience level or experience in business, I guarantee you’ll reach the point when you start wondering when you’ll see the results you were expecting from your marketing campaign. My friend and mentor, best selling author Roy H. Williams, calls it the “chickening
Embrace Negative Customer Reviews
You’re working hard to take care of your customers. To give them an upscale experience while they enjoy the benefits of your product or service. Customer feedback is usually great. 5 star reviews and “attaboys” all around. Then it happens – the scathing 1 star review! Maybe it’s a customer you can’t remember. Or a
commercial roofing
Every client wants maximum exposure. Top Google rankings. A big social media following. But why? Is it vanity? Sometimes. But not always. More often, I think it’s lack of understanding. Or at least a lack of battle scars. You see, all website traffic is not created equal. The same with leads. Especially when it comes